Future Business Leaders of America (FBLA) Advertising Practice test

Which type of advertising showcases a product's benefits through demonstrations?

1. Scientific advertising

2. Lifestyle advertising

3. Product demonstration advertising

4. Endorsement advertising

The correct answer is: Product demonstration advertising

The type of advertising that showcases a product's benefits through demonstrations is known as product demonstration advertising. This approach allows potential customers to visually and practically see how a product works and the advantages it offers. By demonstrating the product in action, advertisers can effectively highlight features, ease of use, and real-life applications, which can enhance consumer understanding and interest. Product demonstration advertising is particularly effective for products that have unique functions or benefits that may not be immediately apparent through traditional advertising methods. This method often utilizes real-life scenarios or hands-on demonstrations to engage the audience, making the benefits of the product clear and compelling. The other options, while relevant to different advertising strategies, do not specifically focus on showing product benefits through demonstrations. Scientific advertising emphasizes the use of research, statistics, and evidence to promote a product, whereas lifestyle advertising focuses on portraying a product within a certain lifestyle or image that resonates with the target audience. Endorsement advertising features testimonials from celebrities or influencers to build credibility and appeal, rather than directly demonstrating the product’s use.