Future Business Leaders of America (FBLA) Advertising Practice test

Which statement is true about product endorsements?

1. Must state factual information.

2. Do not require the endorser to actually use the product.

3. Are an inexpensive form of promotion.

4. Are usually not effective with teenagers.

The correct answer is: Must state factual information.

The statement that product endorsements must state factual information is accurate because endorsements are typically subject to consumer protection laws, including the requirement for truthful and non-deceptive advertising. This means that any claims made in an endorsement must be substantiated and reflect genuine characteristics, benefits, or features of the product being endorsed. This helps protect consumers from misleading information and ensures that endorsements are credible and trustworthy. The remaining choices do not hold true under typical advertising guidelines. For instance, endorsers are generally expected to have used the product to add authenticity to their endorsement, and while endorsements can vary in cost, they aren't universally seen as inexpensive when factoring in the reach and influence of the endorser. Additionally, endorsements can be particularly effective with teenagers, as this demographic often values social influence and celebrity culture, making effective endorsements a common strategy in marketing targeted towards younger audiences.