Future Business Leaders of America (FBLA) Advertising Practice test

Which of the following is not an example of a public relations activity?

1. A) sponsoring the local county fair

2. B) volunteering to clean up the local park after a major storm

3. C) advertising a new product

4. D) donating computers to the elementary school

The correct answer is: C) advertising a new product

In the context of public relations activities, the primary focus is on building and maintaining a positive image and relationship between an organization and the public. Public relations typically involves efforts that enhance goodwill, community engagement, and brand reputation through various initiatives. Advertising a new product is fundamentally different as it focuses specifically on promoting a product or service with the intent to increase sales. It is a marketing activity aimed at informing and persuading potential customers about a product's benefits, features, and availability, often through paid media channels. On the other hand, sponsoring a local county fair, volunteering to clean up a local park, and donating computers to an elementary school are all activities that align with public relations goals. These actions foster community relationships, demonstrate corporate social responsibility, and contribute to a positive public perception. They are about giving back to the community and creating connections rather than directly marketing a product for profit.