Future Business Leaders of America (FBLA) Advertising Practice test

Which of the following best describes "push money"?

1. A retailer incentive.

2. An advertising strategy.

3. Sales commission.

4. Product packaging technique.

The correct answer is: A retailer incentive.

Push money refers specifically to incentives provided to retail salespeople to encourage them to promote and sell particular products. It is a form of retailer incentive designed to motivate sales staff to push certain items more aggressively to consumers, ultimately increasing sales of those products. This incentive can be seen as a way to communicate the benefits of specific products directly to customers through an enthusiastic sales force. While other terms related to marketing do exist, such as advertising strategies or sales commissions, push money specifically focuses on the retail environment and how sales personnel are financially motivated to promote certain products. This direct link to incentivizing sales through financial rewards highlights the essence of push money in retail settings.