Future Business Leaders of America (FBLA) Advertising Practice test

Which of the following advertising practices is considered legal?

1. Defamation

2. Puffery

3. Deception

4. Endorsement

The correct answer is: Endorsement

The practice of endorsement is considered legal because it involves individuals or entities publicly supporting a product or service, typically based on their genuine belief in its quality or efficacy. This form of advertising is governed by specific regulations that require endorsements to reflect the honest opinions, findings, beliefs, or experiences of the endorser. Endorsements can enhance credibility and influence consumer behavior, especially when the endorser is a recognized figure in a relevant field. However, it is important that endorsements do not mislead consumers and that any potential conflicts of interest are disclosed, aligning with advertising standards and consumer protection laws. While other options may involve practices that can misinform or harm consumers, well-regulated endorsements provide a transparent and lawful way for advertisers to leverage influential voices in promoting their products.