Future Business Leaders of America (FBLA) Advertising Practice test

Which marketing strategy focuses on environmental sustainability?

1. A) ethical marketing

2. B) green marketing

3. C) social marketing

4. D) digital marketing

The correct answer is: B) green marketing

The focus on environmental sustainability is best captured by green marketing. This strategy emphasizes the promotion of products and services based on their environmental benefits. It involves highlighting the sustainable practices involved in the production processes, the use of environmentally friendly materials, and the overall contribution of the products to the conservation of the environment. Green marketing aims to appeal to consumers who are increasingly concerned about environmental issues and seek to support brands that align with their values. This includes efforts like reducing waste, using recyclable materials, and maintaining practices that protect natural resources. By prioritizing sustainability in their marketing efforts, companies can differentiate themselves in a competitive marketplace and foster a positive brand image among eco-conscious consumers. While ethical marketing does encompass considerations for responsible practices and integrity, its scope is broader and does not specifically target environmental sustainability as its primary focus. Social marketing is geared more towards influencing behaviors for societal benefit rather than promoting environmental concerns directly, and digital marketing pertains to the online promotion of brands without an inherent emphasis on sustainability. Thus, green marketing stands out as the most relevant strategy in this context.