Future Business Leaders of America (FBLA) Advertising Practice test

When creating visual merchandising, which aspect is least important?

1. Easily accessible.

2. Interesting.

3. Special.

4. More secure.

The correct answer is: More secure.

In the context of visual merchandising, the focus is predominantly on creating an engaging and appealing presentation of products to attract customers. The primary goals are to ensure that displays are easily accessible to shoppers, that they capture attention by being interesting, and that they have a unique or special quality that differentiates the merchandise from competitors. While security can be a consideration in a retail environment, it is not a primary aspect of visual merchandising itself. The effectiveness of a visual merchandising strategy relies on how well it can draw customers in and encourage purchases through displays that are accessible, visually engaging, and distinctive. Thus, the emphasis of visual merchandising is placed on aesthetics and customer experience rather than on the security of displays.