Future Business Leaders of America (FBLA) Advertising Practice test

When a company is developing a promotional plan, the first step is to determine the?

1. A) target market

2. B) budget

3. C) promotional mix

4. D) promotional objectives

The correct answer is: A) target market

In developing a promotional plan, determining the target market is crucial because it directly influences all subsequent decisions regarding the promotional strategy. Understanding the target market allows the company to identify the specific group of consumers that the promotional efforts will be aimed at. This knowledge helps in tailoring messages, selecting the right media channels, and crafting offers that resonate with the audience, leading to a more effective promotional campaign. The target market influences the tone and style of the messaging, the channels used for delivery (e.g., social media, television, print), and the type of promotional activities that will be most effective. Knowing who the potential customers are ensures that the organization can maximize its return on investment by engaging those who are most likely to respond positively. After establishing the target market, other aspects such as the budget, promotional mix, and objectives can be developed in alignment with the specifics of that audience.