Future Business Leaders of America (FBLA) Advertising Practice test

What type of advertising strategy uses celebrity testimonials?

1. Scientific advertising

2. Endorsement advertising

3. Image advertising

4. Humorous advertising

The correct answer is: Endorsement advertising

Endorsement advertising is a strategy that leverages the influence and credibility of celebrities to promote a product or service. This approach relies on the idea that a celebrity's approval can enhance consumer trust and interest in the brand. When a well-known personality shares their positive experiences or views about a product, it can persuade their fans and the general audience to consider purchasing it, as they associate the product's quality or desirability with the celebrity's image. This strategy is particularly effective because celebrities often have large followings and can reach a broad audience, making their endorsements powerful marketing tools. By using a celebrity's fame and reputation, brands hope to boost their own visibility and credibility in the market, ultimately driving sales. Other advertising strategies may focus on different aspects. For example, scientific advertising emphasizes data and research to demonstrate a product's efficacy, while image advertising centers around creating a brand persona that appeals to consumers' emotions or lifestyles. Humorous advertising, on the other hand, seeks to capture attention and create a memorable association through jokes or entertaining content rather than relying on celebrity influence.