Future Business Leaders of America (FBLA) Advertising Practice test

What term describes marketing that targets consumers with similar experiences and events while growing up?

1. Target marketing.

2. Cohort marketing.

3. Mass marketing.

4. Generational marketing.

The correct answer is: Generational marketing.

The term that describes marketing targeting consumers with similar experiences and events while growing up is generational marketing. This approach focuses on the unique characteristics, behaviors, values, and preferences of a particular generation, such as Baby Boomers, Generation X, Millennials, or Generation Z. These generational cohorts often share common experiences, significant historical events, and cultural touchpoints that shape their consumer behavior and brand loyalty. In generational marketing, strategies are tailored to resonate with the specific life stages, attitudes, and buying habits of people from the same generation. This helps brands effectively connect with their target audience by being relevant and relatable, acknowledging the distinct perspectives shaped by the collective experiences of that generation. The other terms, while related to marketing strategies, do not specifically target consumers based on generational experiences. Target marketing is a broader concept that refers to identifying and reaching specific consumer segments, not necessarily tied to generational experiences. Cohort marketing involves various groups but is less focused than generational marketing on the shared experiences of individuals from the same age group. Mass marketing targets a general audience across demographics, which does not consider the unique experiences of different generations.