Future Business Leaders of America (FBLA) Advertising Practice test

What method do supermarkets often use to inform consumers about new food products?

1. Product contests.

2. Sampling.

3. Product rebates.

4. Premiums.

The correct answer is: Sampling.

Supermarkets frequently use sampling as a method to inform consumers about new food products because it allows customers to taste the product before making a purchase. This hands-on experience can significantly influence a consumer's perception and decision-making. When shoppers are able to sample a new item, they can assess its taste, texture, and overall appeal, which can lead to immediate sales if they enjoy the sample. Sampling creates an interactive experience, fostering a connection between the consumer and the product. It helps to break down barriers of skepticism or hesitation that consumers might have towards trying something unfamiliar. Additionally, it allows the supermarket to generate buzz and excitement about new offerings, enhancing marketing efforts through direct engagement. In contrast, product contests, product rebates, and premiums may play roles in marketing strategies, but they do not provide the same immediate experience or sensory feedback that sampling offers. Contests might create interest or engagement but require more effort from consumers, and rebates and premiums often serve as incentives for purchase rather than direct methods of informing consumers about new products.