Future Business Leaders of America (FBLA) Advertising Practice test

What is the term for advertising on public buses and subways?

1. Aerial advertising

2. Transit advertising

3. An advertising wrap

4. Mobile advertising

The correct answer is: Transit advertising

Transit advertising refers specifically to the practice of placing advertisements on public transportation vehicles like buses and subways, as well as in transit stations. This form of advertising capitalizes on the high visibility and frequent foot traffic that public transport generates. Advertisers can target a varied demographic since public transport is used by a wide range of individuals, thus enhancing brand exposure. The effectiveness of transit advertising lies in its ability to reach commuters during their daily routines, ensuring that the message is seen multiple times throughout a journey. Additionally, it provides an opportunity for creative advertising formats, such as full bus wraps or interior posters, increasing engagement with the audience. Understanding this type of advertising is essential for grasping broader advertising strategies, as it plays a crucial role in connecting brands directly with their target consumers in urban environments.