Future Business Leaders of America (FBLA) Advertising Practice test

What is the process of informing potential customers about products or services offered by a business?

1. Public relations.

2. Sales strategy.

3. Market research.

4. Advertising.

The correct answer is: Advertising.

The process of informing potential customers about products or services offered by a business is best described as advertising. Advertising involves creating messages that are communicated through various media channels to reach and influence a target audience. This can include television, radio, online platforms, print media, and more, each tailored to effectively convey the benefits and features of a product or service. Advertising is central to a business's marketing strategy because it not only aims to inform potential customers but also seeks to persuade them to consider purchasing. By increasing awareness and generating interest, effective advertising can lead to increased sales and brand loyalty. The other options do not directly represent the process of informing customers as advertising does. Public relations focuses more on managing the brand's reputation and building relationships with the public, rather than promoting specific products or services. Sales strategy refers to the methods and tactics used to sell products, which is different from the act of advertising these products to the public. Market research involves gathering and analyzing data about consumer preferences and market trends, which can inform advertising strategies but is not the act of communicating directly with potential customers. Thus, advertising is the most accurate term for the process described in the question.