Future Business Leaders of America (FBLA) Advertising Practice test

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Prepare for the Future Business Leaders of America Advertising Test with engaging content and practice questions. Understand exam expectations and increase your chances of success with our helpful tips and resources!

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What do we call the target audience for a specific advertisement?

Target market
Potential customers
Ad viewers
Market segment

The correct answer is: Target market

The term for the target audience for a specific advertisement is indeed referred to as the target market. The target market consists of individuals or groups who are most likely to respond positively to the advertisement based on their demographics, interests, purchasing behavior, and needs. Identifying the target market allows advertisers to tailor their messaging and creative content to resonate with this specific group, enhancing the effectiveness of the advertising campaign. The concept of the target market is central to advertising because it helps in focusing resources and strategies on those who are most likely to become customers. By understanding who the target market is, businesses can improve their marketing ROI and reach potential customers more effectively.