Future Business Leaders of America (FBLA) Advertising Practice test

The use of advertising to support and improve the environment is known as?

1. A) ethical marketing.

2. B) healthy marketing.

3. C) social marketing.

4. D) green marketing.

The correct answer is: D) green marketing.

The correct answer is green marketing. This term specifically refers to the strategies and practices used in the advertising and promotion of products and services that are environmentally friendly or have a minimal impact on the environment. Green marketing involves highlighting sustainable production processes, eco-friendly materials, and the overall commitment of a company to environmental conservation. This approach not only aims to attract environmentally conscious consumers but also contributes to a broader effort to address environmental issues through responsible business practices. Green marketing is pivotal for companies that wish to position themselves as leaders in sustainability, often appealing to consumers who prioritize environmental considerations in their purchasing decisions. Other terms, such as ethical marketing or social marketing, encompass broader concepts and practices that may include various ethical considerations or social issues, but they do not specifically focus on environmental concerns. Healthy marketing, while suggesting a focus on health aspects, does not align directly with environmental issues either. Thus, green marketing best encapsulates the use of advertising to support and improve the environment.