Future Business Leaders of America (FBLA) Advertising Practice test

The primary goal of promotional activities in marketing is to:

1. Increase sales.

2. Reduce costs.

3. Enhance customer satisfaction.

4. Gather competitor information.

The correct answer is: Increase sales.

The primary goal of promotional activities in marketing is indeed to increase sales. Promotional activities encompass a range of strategies used to communicate with target audiences, creating awareness and interest in a product or service. These activities might include advertising, special offers, social media campaigns, and public relations efforts. By effectively conveying the benefits of a product or service, promotional activities directly influence consumer purchasing decisions, leading to an increase in sales volume. They serve to attract new customers, retain existing ones, and ultimately drive revenue growth for the business. In addition to boosting sales, while some of the other options may relate to broader marketing objectives, they do not directly align with the core intent of promotional activities, which is primarily focused on enhancing sales through effective communication and engagement with the audience.