Future Business Leaders of America (FBLA) Advertising Practice test

Products purchased regularly without much planning are known as?

1. Unsought products

2. Specialty products

3. Convenience products

4. Shopping products

The correct answer is: Convenience products

The term that describes products purchased regularly without much planning is convenience products. These items are typically readily available, inexpensive, and require minimal effort for consumers to obtain. Examples of convenience products include everyday items like snacks, beverages, toiletries, and household goods. The key characteristic of convenience products is that they are frequently bought with little thought or time investment from the consumer, often due to their essential nature and widespread availability. In contrast, unsought products are those that consumers do not actively seek out or think about purchasing until a specific need arises, often requiring more effort to acquire. Specialty products are unique items with specific characteristics or brand identification that appeal to particular consumer preferences and require a more considerable investment of time and resources to purchase. Shopping products are those items that consumers actively compare before buying, considering factors such as price, quality, and style, which contrasts their ease of purchase alongside convenience products.