Future Business Leaders of America (FBLA) Advertising Practice test

One of the biggest disadvantages of television advertising is:

1. Use of sight and sound.

2. Large, diverse audience.

3. Long lead time.

4. Low cost per viewer.

The correct answer is: Long lead time.

The choice concerning long lead time accurately highlights a significant disadvantage of television advertising. When creating a television ad, the production process can be extensive, often involving scriptwriting, storyboarding, casting, filming, and editing, all of which require substantial time before the final product is ready to air. This lengthy preparation means that advertisers may struggle to respond quickly to market changes or consumer trends, which can be critical in a fast-paced business environment. As a result, businesses may miss out on timely advertising opportunities that could effectively capitalize on current events or emerging consumer interests. In contrast, the other options present advantages or neutral aspects of television advertising. The use of sight and sound can enhance the message's emotional appeal, engaging viewers more effectively than text-based advertising. Reaching a large and diverse audience is a clear strength of television, allowing advertisers to disseminate their message widely across different demographics. Finally, while the low cost per viewer may be appealing, it does not overshadow the significant investment required for production and overall campaign execution, which ties back to the long lead time issue.