Future Business Leaders of America (FBLA) Advertising Practice test

Needs for food, sleep, water, and shelter are referred to as?

1. Self-actualization needs

2. Physiological needs

3. Security needs

4. Esteem needs

The correct answer is: Physiological needs

Physiological needs are the fundamental requirements for human survival and are the first tier in Maslow's hierarchy of needs. This category encompasses the most basic elements necessary for maintaining life, such as food, water, sleep, and shelter. These needs must be satisfied before individuals can focus on higher-level needs, such as safety, social relationships, esteem, and self-actualization. Understanding the role of physiological needs is crucial as they form the foundation upon which all other needs rest. If these needs are not met, an individual will be primarily motivated by the desire to fulfill them, which overrides the pursuit of psychological and self-fulfillment needs. This foundational concept is critical in both psychology and marketing, as it highlights the necessity of addressing basic human needs in any strategic planning or advertising approach.