Future Business Leaders of America (FBLA) Advertising Practice test

Life insurance and prepaid funeral plans are categorized as which type of product?

1. Unsought products

2. Specialty products

3. Convenience products

4. Shopping products

The correct answer is: Unsought products

Life insurance and prepaid funeral plans are classified as unsought products. This category includes items that consumers do not actively seek out or think about regularly, primarily because these products involve significant consideration and are often purchased at a time of need rather than through routine shopping behavior. Individuals may not be enthusiastic about purchasing life insurance or planning for their funerals, as these decisions often involve reflecting on serious topics like mortality and financial preparedness for loved ones. Therefore, marketing such products typically requires a different approach, focusing on educating consumers about the importance and benefits of having these plans in place. The other categories mentioned do not accurately describe life insurance and prepaid funeral plans: specialty products are those with unique characteristics that the consumer actively seeks out, convenience products are everyday items purchased with minimal thought or effort, and shopping products require comparison and consideration but are items consumers actively look for, which does not typically apply to life insurance or funeral plans.