Future Business Leaders of America (FBLA) Advertising Practice test

Kia uses hamsters in their advertising. This is an example of what type of advertising?

1. Musical advertising

2. Humorous advertising

3. Image advertising

4. Slice-of-life advertising

The correct answer is: Humorous advertising

Using hamsters in Kia's advertising is an example of humorous advertising because the strategy relies on humor to capture the audience's attention and create a memorable impression. Humorous elements can be effective in making a brand more likable and relatable, encouraging viewers to remember the products being advertised. The playful and engaging nature of using animated hamsters in unexpected scenarios typically elicits laughter, which can foster a positive association with the Kia brand. This approach can also enhance engagement, as humor often encourages sharing and discussion, extending the reach of the advertisement beyond its initial viewing. As a result, humorous advertising aims not only to entertain but also to communicate the brand's message in a way that resonates with consumers.