Future Business Leaders of America (FBLA) Advertising Practice test

Cultures whose members are more self-centered would have a high score in which of the following categories?

1. A) individualism

2. B) power distance

3. C) collectivism

4. D) masculinity

The correct answer is: A) individualism

The correct choice is individualism. This concept refers to the degree to which individuals in a society prioritize their own needs and goals over those of the group. In cultures characterized by high individualism, people tend to emphasize personal achievement, independence, and self-reliance. Members of such cultures are more likely to view themselves as distinct individuals rather than as part of a larger group or community. This focus on self-centeredness aligns with traits commonly associated with individualistic societies, where personal rights, self-expression, and personal success are highly valued. In contrast, collectivism, which is typically linked to lower individualistic scores, emphasizes group harmony and the welfare of the community over individual desires. Other concepts like power distance and masculinity also offer insights into social structures and gender roles but do not specifically address the level of self-centeredness among members of a culture. Power distance focuses on the acceptance of unequal power distribution within a society, while masculinity refers to the distribution of roles between genders and values associated with competitiveness, assertiveness, and achievement. Hence, individualism is the most relevant concept when discussing cultures with a self-centered orientation.