Future Business Leaders of America (FBLA) Advertising Practice test

Cultures whose members are more self-centered would have a high score in which of the following categories?

1. A) uncertainty avoidance

2. B) individualism

3. C) power distance

4. D) collectivism

The correct answer is: B) individualism

A high score in individualism indicates a culture where the focus is primarily on the self and personal achievements rather than the group. In individualistic cultures, people prioritize their own interests, goals, and identities, often valuing independence and self-reliance. This contrasts with collectivist cultures, where individuals see themselves as part of a larger group, emphasizing family, community, and interconnectedness. The significance of individualism in this context underscores the cultural tendency towards self-centered behaviors, highlighting how personal desires and ambitions are more prominently recognized than communal or societal obligations. Understanding this aspect is crucial in fields such as advertising, as messages that resonate with individualistic values can be more effective in cultures that score high on this dimension.