Future Business Leaders of America (FBLA) Advertising Practice test

Consumer-oriented sales promotions do not enable consumers to do which of the following?

1. Buy higher-quality products for lower prices

2. Identify ethical and unethical advertising

3. Save money with coupons and rebates

4. Try a product without prior experience

The correct answer is: Identify ethical and unethical advertising

Consumer-oriented sales promotions primarily aim to enhance the purchasing experience for consumers by providing incentives such as discounts, coupons, and rebates. The focus of these promotions is to encourage immediate consumer action, such as trying new products or making purchases at a lower price. The option regarding the ability to identify ethical and unethical advertising does not align with the primary goal of consumer-oriented sales promotions. Such promotions are not designed to educate consumers on the ethical implications of advertising practices; instead, they focus on incentivizing purchases and increasing product trial. While ethical advertising is an important topic, it involves broader considerations like transparency, honesty, and social responsibility in marketing, none of which are inherently addressed through consumer-oriented promotions. In contrast, the other options reflect typical outcomes of consumer promotions — they allow consumers to purchase higher-quality items at reduced prices, save money through various offers, and experience products without prior commitment, which directly relates to the goals of promotional strategies.