Future Business Leaders of America (FBLA) Advertising Practice test

Consumer characteristics such as age, gender, and income are referred to as?

1. Geographics

2. Demographics

3. Niche marketing

4. Psychographics

The correct answer is: Demographics

The correct answer is demographics because demographics refer to the statistical characteristics of a population that can include aspects such as age, gender, income, education level, and marital status. These characteristics help businesses and marketers understand their target audience, allowing them to tailor their products, services, and marketing messages effectively. By understanding demographic information, companies can segment their market, identify trends, and develop strategies that appeal specifically to different groups within the population. For example, a company may choose to market a luxury product primarily to individuals with a higher income bracket or target a specific age group with a particular campaign. This data is essential in making informed decisions about product development, pricing, promotion, and distribution. The other options refer to different aspects of market analysis. Geographics consider the location and physical area of consumers, niche marketing focuses on targeting a specific, well-defined segment of the market, and psychographics delve into the attitudes, values, and lifestyles of consumers. Each of these elements is important for a comprehensive understanding of consumer behavior, but when it comes to the specific characteristics mentioned in the question, demographics is the most accurate term.