Future Business Leaders of America (FBLA) Advertising Practice test

An unwanted online communication that is sent out in mass is referred to as?

1. Spam

2. A pop-up ad

3. Phishing

4. Bait and switch

The correct answer is: Spam

The term that describes unwanted online communication sent out in mass is commonly known as spam. Spam typically consists of unsolicited messages or advertisements sent to a large number of users, often via email or instant messaging platforms. These communications are generally not welcomed by the recipients and can clutter inboxes, leading to decreased productivity and potential security risks when they contain harmful links or content. Spam differs from pop-up ads, which are specific advertisements that appear in a new window on a webpage, and is generally more targeted rather than sent en masse without regard for the recipient's interest. Phishing refers to fraudulent attempts to obtain sensitive information, often by masquerading as a trustworthy source, which is more about deception rather than mass unwanted communication. On the other hand, bait and switch is a deceptive marketing tactic used to lure customers with the promise of an attractive offer that is not fulfilled, rather than a communication method. Therefore, the defining characteristics of spam focus on its mass distribution and unwanted nature, making it the correct choice in this context.