Future Business Leaders of America (FBLA) Advertising Practice test

AIDA is an acronym that stands for all of the following except?

1. A) attention

2. B) action

3. C) demand

4. D) interest

The correct answer is: C) demand

AIDA is a well-known marketing model that describes the steps a consumer goes through when interacting with an advertisement. It specifically represents the phases of Attention, Interest, Desire, and Action. - Attention is the first stage, where the goal is to attract the target audience's attention to the product or service. - Interest follows, where the marketing message should engage the viewer's interest and lead them to want to learn more about what is being promoted. - Desire is the stage that builds on interest by emphasizing the benefits and appealing to the audience's emotions, making them want the product. - Finally, Action is the stage where the consumer is prompted to take a specific action, such as making a purchase or signing up for a newsletter. The term "demand" does not belong to this framework, as it is not one of the sequential steps of AIDA. While demand can relate to consumer behavior and market conditions, it does not specifically represent an actionable step within the AIDA model. Understanding these stages is critical for creating effective advertising strategies that guide consumers from initial exposure to final purchase.