Future Business Leaders of America (FBLA) Advertising Practice test

Advertisements that run in movie theaters before the start of movies are known as?

1. A gross impression

2. Cinema advertising

3. A trailer

4. Product placement

The correct answer is: Cinema advertising

Advertisements that run in movie theaters before the start of movies are known as cinema advertising. This form of advertising is specifically designed to target moviegoers in a captive environment, where viewers are likely to be engaged and attentive as they wait for the film to begin. Cinema advertising can take various forms, including traditional video ads, interactive promotions, and on-screen graphics, effectively reaching consumers in a unique setting distinct from other types of media. This method capitalizes on the anticipation of the movie experience, allowing advertisers to connect with potential customers in a vibrant and immersive atmosphere. By positioning ads within the context of a movie-going experience, brands can influence viewer perception and potentially enhance recall, making it a strategic choice for advertising campaigns. The other options refer to different advertising concepts: a gross impression measures the total number of individuals exposed to an advertisement, a trailer promotes a film rather than a product or brand, and product placement involves embedding a brand within the storyline of a movie or show rather than advertising it separately. All these terms represent distinct marketing strategies not specifically associated with theater ads running prior to films.