Future Business Leaders of America (FBLA) Advertising Practice test

A campaign that emphasizes environmental conservation would likely appeal to which consumer value?

1. Materialism

2. Social responsibility

3. Individualism

4. Collectivism

The correct answer is: Social responsibility

A campaign that emphasizes environmental conservation aligns closely with the value of social responsibility. This consumer value encompasses a commitment to making ethical decisions that benefit society and the environment. By promoting environmental conservation, the campaign appeals to individuals who prioritize sustainability, eco-friendliness, and the overall well-being of the planet. These consumers often seek to support brands that demonstrate a commitment to social and environmental causes, reflecting their own values and intentions to contribute positively to the world. Those who resonate with social responsibility are typically motivated by a desire to make a difference, which the campaign would effectively cater to by highlighting the importance of protecting natural resources and fostering a sustainable future. This creates a meaningful connection between the brand and the consumers who prioritize responsible living, thus enhancing brand loyalty and engagement.